The Hema Group
About The Hema Group
Developing award winning brand, sales and marketing strategies.
I founded The Hema Group after working for over 20 years in brand and marketing for some of the world’s best loved brands developing award winning brand, sales and marketing strategies. My experience spans across multiple sectors from retail, leisure to hospitality.
I’ve held senior positions at LEGOLAND Resorts, InterContinental Hotels Group, Punch Taverns to name a few. Recently I got appointed as a Non Exec Director for one of the largest arts centres in the Midlands, The Mac.
Having worked with large organisations, SME’s and running my own business I appreciate the challenges that entrepreneurs and business owners face and relish in supporting clients overcome hurdles and develop strategies for business growth.
I am a highly strategic and creative thinker with extensive experience in defining and executing profitable business and brand growth strategies. A commercially driven, results orientated leader, with an entrepreneurial attitude and an expert in interpreting the customer mindset.
What we do
Brand Strategy and Planning
Help you maximise the value of your brand. Unlock the power, potential and value of your brand by managing, reviving, reimagining, repositioning, creating or extending it.
Marketing and Communications Strategy
Help set out a clear and well-considered communications strategy is super critical in helping you decide who you talk to, what you need to say and where it needs to be said.
Business Growth and Transformation
Carry out an in depth business review and explore opportunities of both business improvement and additional revenue. Support you in switching mindsets to a macro one rather than micro, where you’re always planning ahead.
Non Executive Board Support
Offer a fresh perspective on your business teamed with commercial and strategic support and devising a plan to help deliver your business objectives.
Testimonials
I worked with Kam when I was Managing Director at Punch and always found her to be dedicated and hard working on the concept she worked on. Kam is a great communicator and has good interpersonal skills. She is an experienced brand marketer that has good awareness and able to read situations. She often presented to the exec team and senior stakeholders in the business. During the last year Kam worked on and developed the concept that fitted most of the pubs in the Punch estate and did this very well.
Paul Pavli - Managing Director Punch Pubs
We were looking for support to focus on business structure and growth plans. As a business owner it can be challenging to come up with solutions to every problem yourself. On occasion you can be too close to the business to have the clarity to make the right decision, or the one with the biggest strategic impact.
We have found it very valuable working with Kam to ensure our growth journey progresses smoothly. The different perspective that Kam brings has also resulted in a positive financial impact. Kam has a flexible balance between offering strategic support and business mentoring, combined with practical hands-on delivery and problem solving. She really understands our business and is extremely passionate about it which is fantastic.
Dan Martins - Business Owner Lisboa Patisserie
Kam has been instrumental in bringing my new business from concept to fruition. Kam has a friendly and unassuming nature and takes time to get to know you as a client and more importantly the business’ imminent and future marketing needs. While Branding and Marketing is Kam’s forte, she has an excellent understanding of business KPI’s and other performance indicators. Kam goes above and beyond consistently, always showing ROI, which as an owner of an SME is of up most importance. A now valued advisor, I would highly recommend her services.
Lloyd Inwood - Founder and Director Rise Bakeries
I have worked with Kam on the Holiday Inn brand transformation project. This project is one of IHG’s main strategic accelerators and therefore a highly important project. When Kam came on a couple of years back, we reviewed the guest experience and evaluated what from a brand point of view would be needed to significantly up our game. Kam produced and managed a plan of action to totally overhauled our experience. We looked at our food, preparation methods, collateral, experience, training and finally delivery into the business. I was especially impressed by Kam’s ability to manage a large group of stakeholders to IHG’s but also their satisfaction which is not always easy when managing a key strategic priority in such a large organisation. Besides that, her project management skills, social interactive skills and experience and knowledge are first class.
Rene Van Camp - Head of Restaurants and Bars IHG Intercontinental Hotels Group
